Most people think Fireman Sam is just some dumb kids’ TV show, featuring an animated Welsh fireman teaching the young ‘uns how to stifle a pan fire and live in small town communities without going on some murderous rampage.

But he’s actually a seminal hip-hop artist responsible for reigniting a stale scene with his groundbreaking hit ‘It’s Tricky”. Way before Goldie Lookin’ Chain made Welsh rap an international laughing stock. It’s all in the flame, yo.